Branding Latin America: Strategies, Aims, Resistance

Branding Latin America Strategies Aims Resistance As public and private sectors become stakeholders nation states become corporations interests become strategic objectives and identities become brands branding emerges as a key feature of the perv

  • Title: Branding Latin America: Strategies, Aims, Resistance
  • Author: Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor
  • ISBN: 9781498568272
  • Page: 128
  • Format: Hardcover
  • As public and private sectors become stakeholders, nation states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today s world Branding Latin America Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identAs public and private sectors become stakeholders, nation states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today s world Branding Latin America Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately re defined according to the principle of competition and strategically re oriented towards the market Through context sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context In so doing, it illuminates the ambivalent relationships between the local, national, and global the individual and collective the public and private and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

    • ✓ Branding Latin America: Strategies, Aims, Resistance || ✓ PDF Read by ☆ Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor
      128 Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor
    • thumbnail Title: ✓ Branding Latin America: Strategies, Aims, Resistance || ✓ PDF Read by ☆ Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor
      Posted by:Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor
      Published :2019-06-20T09:56:24+00:00


    About “Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor

    • Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor

      Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor Is a well-known author, some of his books are a fascination for readers like in the Branding Latin America: Strategies, Aims, Resistance book, this is one of the most wanted Rebecca Ogden Melissa Aronczyk Andrea Paz Cerda Pereira Andrew Ginger Paula G Carrillo Brett Levinson Claire Taylor author readers around the world.



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